With a limited budget, my task was to use outdoor advertising to increase awareness of Los Angles Derby Doll events with special emphasis on promoting the athletes’ personalities to reflect the full contact nature of the sport.
Client: LA Derby Dolls
*I canceled this installation due to the Boston Marathon bombing occurring two days before launch date.
I helped create a game where the only way to win is to help as many other people as possible. Philanthropy the game! Philanthropy is both a board game, and an on-line game that throws selfishness, greed, and materialism out the window, and teaches the value of giving back and paying it forward.
Description:
Tagline: “It’s Not About You"
Handwritten messages are placed inside Sea Wynde Rum bottles. Released chronologically, bottles are dropped from a boat up and down the coast near popular beaches. Over time, as bottles wash ashore, story will be revealed.
