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The objective of our Facebook page was to show the consumer that we understand them. We also drink, have fun, joke around...we're just like them.
With little to know budget, the strategy was to post about Blowfish, drinking, drinking culture and everyday millennial life using images that look less like ads and more like posts the target's friends would share.
The objective of our Instagram page was the same as our Facebook page but with a little more edge, attitude, and more irreverence.
In addition to original content, well-known memes were repurposed to relate to our brand.
Twitter was our least utilized platform. The majority of our tweets were re-tweeting positive reviews and testimonials from our customers. We occasionally mixed in more entertaining posts to give the consumer a taste of our brand attitude.
